News & Insights

Weather Data in Predictive Models

26/11/2016 13:45:00 (GMT)


According to the British Retail Consortium weather has the second largest influence on consumer behaviour after the economy. The question is how can we use this to help us with our predictive models.

Through the use of the correct modeling techniques we can identify how the different elements of the weather can affect sales at different times of the year.

Things to take into account to get the most out of including weather data in your models:

  • Season
  • Location
  • Weather Forecast
  • External Events